THE RALLY FAMILY PURPOSE

At Rally Company, we draw our inspiration from you—our community. We are committed to uniting individuals who share a common ethos, whether you are a military service member, a first responder, a healthcare professional, or an everyday American. Together, we embody the spirit of resilience and purpose bestowed upon us by our creator. We believe in a unbreakable bond, a strong sense of duty, and a community that supports one another. As we come together as one, we demonstrate to the world the true meaning of community.

Logo Break Down

The logo’s primary visage is that of a shield, representing a heart of protection and defense. THe three-rallying sabers inside the logo represent those you might see in the hands of our nation’s founding warfighters as they rally troops from military fortresses, signifying strength in numbers. The canon balls ever lying beside the canons emphasize a ready force.

The Words written in Latin on the banner below the shield translate as “Light Them Up”. This phrase is well-known in military culture to mean engaging an enemy. Rally Company uses it to mean “Be A Light”, as the words directly translate to actual illumination. “Accende Eos”, in this, we are a light in the darkness for those in dark times.

A portion of the proceeds from purchased products go towards the “Rally UP’ Foundation”, an initiative designed to aid and support military families around the world. we aim to have an exponential impact on struggling military families across the globe. Whether they are suffering a loss, financial hardship, or in need of support for other items like house supplies, new shoes, School supplies, or even food. we are showing them what “Rally Up” is all about.